Rani
Brand Activation & Digital Marketing
“ Consider us a new kid on the block. Co-promoted with Aujan of Dubai, this is all together a different product. Introduce the taste of Rani in Style-
Coca-Cola on Rani Float
hattrick: Let’s build a ritual in taste
“If the taste is the differentiator let’s go with the taste. Celebrate the taste, make it into a ritual. So here you don’t just drink it, you chew it. With real fruit pieces in it the 4-step process of shake, drink, chew and tap became the ritual and the excitement reached to an altogether new level.
- Date of Event – Active
- Shake
- Drink
- Chew
- Tap
- 4 Steps – 1 Great Product